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Who we are
Delivering Results That Matter Since 2012
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Paul W. Reynell
Managing Director
As the Founder and Managing Director of Paddington Station Inc., Paul has led the agency to unparalleled success. Under his guidance, Paddington Station became the sole agency in its category to be honoured with both the prestigious Gold Presidential PRISM Award for PR and Communication Advancement and the 2023 Gold PRISM Award for Best Small Agency Of The Year. The same year, the agency stood out as the most awarded small agency.
Paul’s professional standing is further enhanced by his active roles and affiliations. He is a registered CPRP with PRISA, a member of PRCA, and the Chairman of the Public Relations Institute of South Africa Western Cape Chapter. Currently, he holds the esteemed position of Chief Judge of The PRISM Awards, showcasing his commitment to the industry and dedication to promoting excellence in public relations.
Julian Hurley
Creative Director
As a Creative Director, Julian Hurley is dynamic and innovative, with a relentless passion for pushing creative boundaries and delivering exceptional results.
He is first and foremost a creator, with a passion for making and a keen eye for design. When you add his exceptional leadership skills to the mix, he is undoubtedly an invaluable asset to any team.
Julian’s journey in the creative field began at an early age, with a natural inclination towards photography and design. He honed his skills through countless hours of applied practice and various courses covering any and every field in the creative sphere.
Masinhle Mack
Client Service Director
Masinhle Jessica Mack is a distinguished PR professional with over 8 years of experience in PR, client service, and celebrity and influencer marketing. She has successfully led campaigns for prominent brands and personalities, including Bonang Matheba, Nedbank, Coca-Cola, New Balance, and Telkom. Known for her bespoke strategies and impactful results, Masinhle excels in competitive markets.
Masinhle’s diverse skill set includes developing tailored PR strategies, exceptional client service, and seamless
integration of celebrities and influencers into brand campaigns. She manages campaigns with precision, utilising data-driven insights to achieve measurable outcomes. Her leadership fosters collaboration and innovation within cross-functional teams.
Laylaa Trevor
Digital Marketing Specialist
Laylaa Trevor is a seasoned digital marketing specialist with seven years of industry experience. She has a diverse background working across a number of sectors and has worked with global brands to advertise in more than 172 countries worldwide successfully.
As an advertising expert with a broad skill set, Laylaa is well-versed in navigating the complexities of advertising on Google and across social media platforms like Facebook, Instagram, Snapchat, TikTok, and Twitter(X). She has a proven track record of success, no matter the budget.